Jay Adams inspired a generation with his hard and fast style of skateboarding. As one of the founding members of Z-Flex, he ruled the streets of Los Angeles during the Dogtown era, riding alongside fellow skating legend Jimmy Plumer. Decades after the first of the Z-Boys hit the streets of Venice Beach, their signature style of skating lives on in the current Z-Flex riders. Oscar Navarro, Liam Mccabe, Rayce Davis and Malakai Montes rep Z-Flex as a team, embodying the same intense skateboarding style made famous by the original Z-Flex crew, and continuing the brand’s tradition of core skate culture and innovation.